Brand Mission

Ohmalo.com is dedicated to creating stylish yet comfortable clothing for modern women, helping them find their unique style in a fast-paced world. We believe fashion is not just about appearance but an extension of inner confidence.

Brand Vision

To become the leading global fashion lifestyle brand for women, driving the industry forward with sustainable and innovative designs, ensuring every woman wearing Ohmalo experiences the perfect blend of quality and aesthetics.

Brand Development Timeline

Startup Phase (March 2018 – December 2019)

• March 2018: Ohmalo.com was officially launched as an online women’s fashion store, focusing on minimalist workwear styles.

• June 2019: Debuted its first original design collection, introducing the "Light Office" concept, quickly gaining a loyal customer base.

Growth Phase (January 2020 – December 2021)

• May 2020: Participated in Shanghai Fashion Week for the first time, launching the "Urban Romance" series, expanding design diversity.

• September 2021: The Ohmalo.com app was launched, enhancing user experience, with membership exceeding 500,000.

Maturity Phase (2022 – Present)

• April 2022: Initiated a sustainability program, using eco-friendly fabrics for the first "Green Fashion" collection.

• January 2023: Opened its first flagship store in Shanghai, achieving an omnichannel retail strategy.

• March 2024: Began global expansion, entering Southeast Asian and European markets.

Core Values

1. Quality First: Premium fabrics and meticulous craftsmanship ensure comfort and durability.

2. Inclusivity: Diverse designs for all body types and styles, rejecting rigid beauty standards.

3. Sustainable Fashion: Eco-conscious materials and reduced carbon footprint to promote green fashion.

4. Customer Co-Creation: Community-driven improvements through feedback, involving consumers in the design process.

Unique Advantages

✅ Original Designs: An in-house design team delivers exclusive seasonal collections, avoiding generic trends.
✅ Affordable Luxury: Direct supply chain access ensures high-quality yet reasonably priced fashion.
✅ AI-Powered Styling: Smart algorithms provide personalized outfit recommendations for a seamless shopping experience.
✅ Community Engagement: Online forums and offline events foster the "Ohmalo Girl" community, strengthening brand loyalty.

Brand Influence

Ohmalo.com is more than a fashion brand—it’s a lifestyle movement. We empower women by:
✔ Boosting Confidence: Helping every woman discover her signature style and embrace individuality.
✔ Promoting Sustainability: Encouraging eco-friendly consumption and reducing waste.
✔ Building Connections: Creating the "Ohmalo Girl" community for sharing fashion, career, and life inspiration.